Overview
Purpose
Connect those who are new to water rafting with experienced professional groups to give them a chance to learn the basics. Focus on making it affordable for people to enjoy the sport. Highlight local groups to support local economies.
Audience
Those who are wanting to try white water rafting for the first time and need a group to go with. Those who are solo and want to connect with others to go onto the rapids. Low to middle class adults who want to do something fun on the weekend.
Branding
Website Logo
Style Guide
Color Palette
- Primary: #232ed1
- Secondary: #6564db
- Accent 1: #89d2dc
- Accent 2: #101d42
Typography
Headings Example Font
Normal Text/Paragraph Example Font
Headings: Kanit (sans-serif font)
Paragraph: Inter (sans-serif font)